BRAND & MARKETING DESIGN
Collaborated with Moonbug's beloved Blippi to launch the new Chess at Three Club in the United Learning Mall in Singapore with a fun, educational performance. This event significantly boosted sales, enabling the club to become self-sustaining within the year.
Role: Production Manager, Graphic Designer, Splash page Designer
Restructured the Chess at Three website to increase SEO, refine user experience, click-through rates, and drive traffic, ultimately enhancing sales conversions and promoting a more cohesive branding identity.
Role: Website Designer
Designed a comprehensive email campaign using Klaviyo to promote the educational board game, Story Time Backgammon, which achieved funding in under 24 hours.
Role: Graphic Designer
Designed a landing page to advertise a limited-time holiday promotion, resulting in $30K increase in sales.
Role: Graphic Designer
Designed a comprehensive licensing packet for schools that clearly communicates program offerings, curriculum details, pricing, and overall value.
Role: Graphic Designer
Designed interactive t-shirts for staff for events, outreach, classes, and camps, where children would have to determine the next best chess move on the back of the t-shirt.
Role: Learning Designer
Designed kids' camp t-shirts depicting star characters of a new
D & D kid-friendly game called, Birchguard Quest.
Role: Graphic Designer