BRAND & MARKETING
Collaborated with Moonbug's beloved Blippi to launch the new Chess at Three Club in the United Learning Mall in Singapore with a fun, educational performance. This event significantly boosted sales, enabling the club to become self-sustaining within the year.
Role: Event Director & Campaign Lead · event production, campaign creative, signage, splash page
Designed a published infographic survey report
to transform complex business content into a polished, reader-friendly brand asset.
Role: Publication Designer
Designed a comprehensive email campaign using Klaviyo to promote the educational board game, Story Time Backgammon, which achieved funding in under 24 hours.
Role: Art Director & Brand Lead · campaign creative, email design, Klaviyo build
Designed a landing page to advertise a limited-time holiday promotion, resulting in $30K increase in sales.
Role: Art Director & Brand Lead · promotion creative, landing page design
Designed a comprehensive licensing packet for schools that clearly communicates program offerings, curriculum details, pricing, and overall value - supported partnerships with national early learning franchises, including Goddard Schools and Lightbridge Academy.
Role: Sales Collateral Lead · content structure, messaging, design
Restructured the Chess at Three website to increase SEO, refine user experience, click-through rates, and drive traffic, ultimately enhancing sales conversions and promoting a more cohesive branding identity.
Role: Website Redesign Lead · site structure, user experience, SEO, visual design